2 pages looking back over 2007 and picking out the vegan highlights predominantly related to vegan market trends and the increased trend in ethical consumerism. From Jan through to Dec 2007 we look back on the year and show how it matched up to the optimistic predictions back in January and how veganism increased in popularity even in the media not just the high street's shop shelves.
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I think the key to success in 2007 was 'positivity'. Predominantly due to focussing on the environment vegan campaigners were encouraging people to "do something" rather than Stop doing something.
The presentation of solutions rather than orders to stop, don't, no, against, anti, is reaching a whole new audience.